As applications evolve to require new data delivery models, more performance, and lower latency, the messaging layer must be adaptable and flexible in its delivery mechanism and designed from the ground up for efficiency. Founded in 2002, in response to the financial services industry's need for a new messaging design to handle the growing data rates and ever lower latency requirements., The team at 29West started with 20 years of financial market data delivery experience, a clean sheet of paper and a single goal: to build the highest throughput, lowest latency, most stable messaging product for the financial markets.

Headquartered in Warrenville, Illinois (a suburb of Chicago), with offices in New York and London. 29West, Inc. employs some of the most innovative network architects in the messaging industry. Led by President and Founder Mark Mahowald, a former Talarian executive and founder of WhiteBarn, and principle software architect Todd Montgomery, co-founder of GlobalCast Communications and also formerly of WhiteBarn, Talarian and Tibco, the 29West team has been involved in financial market data distribution from the first digital trading floors of the mid 1980's.

Since June of 2004, when we first announced Latency Busters® Messaging (LBM) and our first customer, we have been setting the performance standard in the market with innovative design ideas and the absolute highest performance along with customer focused support. Our goal is to provide our customers with a solution that not only provides a strong performance boost, but also one more tightly coupled to the customer's business and data delivery model.

With LBM and now Ultra Messaging® for the Enterprise (UME), the next-generation design for persistent messaging and applications that require delivery confirmation, 29West offers the application developer the most-flexible and lowest-latency messaging solutions in the industry. Whether your application requires a streaming messaging model or you have a need for persistence and delivery confirmation, our design breakthroughs remove the choke points found in legacy messaging and unleash the power of your network to efficiently route high-speed messaging traffic.

Many banks, hedge funds and exchanges have ported their applications to the 29West messaging framework, and are attesting to dramatic performance improvements as well as greater network stability when driving unusually high data loads. With server bottlenecks, daemons, extra data copies and other messaging software choke points removed, 29West Messaging is proving to be the next-generation network solution for the financial services industry.