This exchange wanted to offer the very highest performance lowest latency delivery of their market data. Although their current system was ahead of the industry standards, they wanted to provide an improvement in the fairness of the data delivery (everyone receiving the data at the same time), and offer the lowest possible one way latency.

They decided to hold a "bake off", comparing the leading messaging systems head-to-head. They soon discovered that they had to change the way they measured latency in order to gain test results using LBM since they initially measured down to the millisecond and LBM was delivering sub-80 microsecond latency.

Subsequent to choosing LBM, 29West's engineers were able to help them design an effective multicast deployment through their network, including delivery through their firewalls.

LBM's performance and low latency helps this exchange provide its customers a clear competitive advantage in the market.