Use Cases Overview

Global electronic trading relies critically on high speed messaging. Daily, billions of messages travel within and between exchanges, brokers, investment banks, hedge funds, and retail traders' systems. Delays as small as one millisecond can dramatically impact business results.

Today, system infrastructures for trading foreign exchange, equities, and derivatives most keenly feel the need for sub-millisecond messaging speeds; financial trading in areas like fixed income and commodities trading are accelerating to speeds measured in milliseconds as well. In addition to low latency needs, other market factors such as the legal structure of the markets, location of computing devices, redundancy and disaster preparedness are all driving customers to 29West's messaging solutions.

Electronic Market Making: Speed, low latency, and reliability, even during the most volatile, high volume trading periods are the hallmarks of the next generation architectures many market makers have built thanks to 29West messaging.

Order Routing: Brokers who are routing customers' orders to and from exchanges cannot afford to lose any orders or corresponding execution acknowledgements. UME drastically improves speed of execution, leading to better overall profitability, while providing the resilient operation necessary for these systems.

Foreign Exchange Systems: From interbank dealing systems to applications for high frequency traders, firms are leveraging the low latency and flexibility of 29West messaging to create global foreign exchange price distribution systems.

Market Data Distribution: Every second, multiple exchanges globally use 29West messaging to publish millions of updates to the world's capital markets. Over 50 investment banks, hedge funds, market makers and prop traders leverage 29West messaging to handle these extraordinary market data rates with unprecedented low latency.

Customer Testimonials Hear what our customers say about the clear technical, business, and economic advantages they have realized by deploying 29West messaging.