Use Cases Customer Testimonials

Customers worldwide who care about high-performance messaging are adapting 29West as their next-generation messaging standard. WIth over 140 production deployments in all major regions, 29West Ultra Messaging® products provide a clear upgrade in performance and stability when compared to legacy systems in use today (Tibco, IBM, etc.).

Don't only take our word for it; listen to some of the people who are using 29West's Ultra Messaging® products.

Migrating from Legacy to Next-Generation Messaging

"If you look at the spring of 2005, our average round-trip latency was 500 milliseconds. We had outliers as high as 1 or 2 seconds... At the time, we were looking at everybody. We were looking at Tibco, we were looking at every JMS vendor out there. A couple of them were hitting that 20 millisecond target... So we brought [29West] in, and they came in and hit sub-1 millisecond. Back in 2005. We were blown away. They'd blown everybody else out of the water." —Edwin Marcial, CTO, ICE

[LBM] makes competing products look like toys." —Lead Developer at a large international bank

"What made 29West stand out is it is a peer-to-peer solution, and it was the solution that would give us the best possible latency." —John Ryan, Chief Architect at Direct Edge

"We have used a number of other solutions in the past, but the combination of performance, next generation design and world class support made 29West the clear choice. We are committed to providing the best infrastructure and the best platform in the industry. It was clear 29West provided the best solution for today as well as our future growth." —Yuri Miroshnikov, CTO of FXCM

"The daemonless design of 29West gave us a new concept in architecture. We removed daemons and any other process that could introduce latency and it really works." —Alexander Ryssiouk, FXCM

Stock Exchanges

"Having looked at a number of messaging technologies, both hardware and software, 29West, using commodity hardware, consistently outperformed the others without the need for proprietary, restrictive, and unproven hardware appliances." —John Ryan, Chief Architect at Direct Edge

"29West's superior scalability allows us to accommodate extremely high volumes." —Martin Thompson, Engineering Director at Tradefair

"The system is architected so that it's easily scaled at every level. When we need more capacity we simply add another server and re-grade the load. We do that for market data processing, we do that for our matching engines, and we do that for our databases." —John Kerin, EVP, COO & CTO, Chicago Stock Exchange

"Our systems were reliable before, but transitioning to 29West enabled us to make them more robust." —John Kerin, EVP, COO & CTO, Chicago Stock Exchange

"The group responsible for maintaining our middleware were the ones that recommended we supplant it with 29West." —John Kerin, EVP, COO & CTO, Chicago Stock Exchange

"We are pushing our vendors to work with companies such as 29West to help us to monitor latency to a point where we can literally monitor on a per-message basis and make sure that our latency numbers are giving us the proactivity that we need." —Saro Jahani, National Stock Exchange

"You can actually buy commodity hardware and you can wire it together with really good quality messaging---that way you can split up the data and deal with this at the commodity level. We've been doing a lot of work with the likes of the 29West messaging, and what Intel's been doing with processors and network cards, to have a commodity setup that can actually beat the world's best exchanges, running on very simple hardware." —Martin Thompson, Engineering Director at Tradefair

"The flexibility to use TCP and Reliable Multicast, with the option of streaming and persistence, in different portions of the overall architecture, allowed us to implement key elements to achieve low latency processing of order flow system-wide, even during times of high volume volatile trading. Furthermore, UME's feature breadth under a single API has allowed us to rapidly deploy new capabilities in response to changing business and regulatory requirements." —John Ryan, Chief Architect at Direct Edge

Foreign Exchange Systems

"We have proprietary middleware that we're replacing with 29West right now. One of the benefits you get with 29West is now you have multiple topics and each topic can have its own sequence so a retransmission for one topic doesn't hold up other topics. As you go over long distance ... by making the communications much more parallel you get a lot more throughput---one of the key benefits and big reasons we did it." —Sean Gilman, Currenex

"We have used a number of other solutions in the past, but the combination of performance, next generation design and world class support made 29West the clear choice. We are committed to providing the best infrastructure and the best platform in the industry. It was clear 29West provided the best solution for today as well as our future growth." —Yuri Miroshnikov, CTO of FXCM

"All the high velocity guys trade on us. We had a problem once with a customer who had a particular trading model and their orders never got filled. It would always be because another customer always hit that price first. One was faster by one millisecond or a couple hundred microseconds. You're the fastest or you lose. It really is a race." —Sean Gilman, Currenex

"The daemonless design of 29West gave us a new concept in architecture. We removed daemons and any other process that could introduce latency and it really works." —Alexander Ryssiouk, FXCM

"With Forex markets, there are two latency issues. The first is price delivery. 29West's solution with multicast helps us fight the latency and the message accumulation if the receiver is busy. Second is the actual trading, where it's crucial that we don't lose any messages. The UME solution is reliable, and persistent messaging helps the trading solution provide greater reliability and lower latency." —Alexander Ryssiouk, FXCM

"We had a great middleware platform that we built... We threw all that away and put in 29West because it allowed us to really focus on our core business." —Sean Gilman, CTO, Currenex

"Basically [we] took test cases that we had already built for our existing middleware and ported them onto 29West and looked at the performance, and they saw an order of magnitude improvement, and they were sold... It wasn't a hard sell at all. I actually had to push them not to move all the order processing onto 29West simultaneously." —Sean Gilman, CTO, Currenex

"[29West] allows us to deploy points of presence around the world with a lot better efficiency" —Sean Gilman, CTO, Currenex

Futures and Options Exchanges

"If you look at the spring of 2005, our average round-trip latency was 500 milliseconds. We had outliers as high as 1 or 2 seconds... At the time, we were looking at everybody. We were looking at Tibco, we were looking at every JMS vendor out there. A couple of them were hitting that 20 millisecond target... So we brought [29West] in, and they came in and hit sub-1 millisecond. Back in 2005. We were blown away. They'd blown everybody else out of the water." —Edwin Marcial, CTO, ICE

"We haven't had a greater partner with respect to I.C.E. in terms of technology than 29West." —Edwin Marcial, CTO, ICE

"[29West] has been 100% reliable since we launched. And we've been running on it for 4 years now." —Edwin Marcial, CTO, ICE

Global Investment Banks

"We have effectively removed everything from the data path and built our own UME solution. We function very, very, very fast, but effectively by taking everything out of the data path and fanning out everything we can horizontally." —Alex Roitgarts, Credit Suisse

"It's an impressive bit of kit! The level of documentation and sample code that ships with it is exceptional and I've managed to knock together a prototype for our pricing feed in a surprisingly short amount of time." —Senior Developer at a large Global Bank

[LBM] makes competing products look like toys." —Lead Developer at a large international bank

"LBM is way easier to work with than SmartSockets!" —Senior Developer at a top tier bank

"A good friend of mine claims to have never been beaten by hardware for his software, and from what I can make out that still is the case." —Mark Reece, HSBC

Trading Companies and Technology Providers

"With the current volatility in the markets, we have come to rely on UME not only for speed but stability as well." —Tom Brennan, director of RainMaker Trading

"29West delivered as promised; the integration went smoothly, the performance is excellent and the support first class." —Senior Partner, Chicago area trading firm

"You've had a X-2 performance improvement over the last tests we did six months ago by moving to Nehalem... if you're right at the leading edge, then tune, tune, tune." —Nigel Woodward, Intel

"The LBM software fits very well with our direct feed handler model. The performance has been nothing short of spectacular." —Ron Verstappen, president and CEO at Wombat Financial Software

"We are growing rapidly, both in market data utilization and trading. We are up to approximately 200,000 orders per day. As this growth continues, our current infra is somewhat challenged to keep up. As such, we believe that our new infra, based on LBM (and UME, to come) will be able to stand up to the increased load. The market data load is growing even faster than the trading load. The new data infra, based on LBM, well not only allow us to keep up, but it will also allow us to benefit from direct feeds from various exchanges. As for P&L, it is difficult to put a number on a software component such as this. However, more trading and better market data translate into increased profits for us." —Operations Manager, a Top Tier Investment Banking & Securities Firm

If you want to see how LBM can provide you a competitive advantage in the market, please contact us or ask for your Free Software Evaluation today.

To see our high-level migration summary for Tibco Rendezvous, click here.